If you like to write reviews on your blog, how can you structure them so your readers follow along with you? How can you make them see why you feel the way you do?
This is Part 3 in a series about different blog post structures. In Part I, I talked about different ways to structure informative blog posts. In Part 2, I discussed how to structure persuasive blog posts.
In this post, we’ll focus specifically on writing a review. Reviews are really popular on the Internet. They’re found on news sites and blogs.
Reviewing products and works – either your own or someone else’s – on your blog gives you the chance to express how you feel about it. Reviews are written on all kinds of products and works, such as technology, books, movies, music and theater performances. Reviews also cover restaurants, museums and exhibits.
Writing reviews on your blog can be a great way to not only promote products you like, but also to tell why you don’t like a product. Reviews can also expose your readers to products or works they may not know about otherwise.
When you’re writing a review, you can’t assume that your readers have seen, read or heard the same work or product that you have. You also want to be fair in your critique of the product. You want to be able to tell your reader whether they should buy the product, or go see the movie or play, or go eat at the restaurant.
Five-Part Review Structure
A five-part structure will help you write good reviews that accomplish all of these goals.
Step 1: Appraise the product or work in your introductory paragraphs. Is it a good book or product? Is the movie entertaining or boring? Does the tech gadget function well, or is it hard to use? Explain why you’re giving this appraisal.
Step 2: In the next few paragraphs, give a synopsis or summary of the product or work. Also give the intent of the artist or creator. This is where you explain enough about the product for readers who don’t know about it. And you describe what the creator meant to accomplish.
Step 3: Next, give evidence supporting your appraisal of the work. If you’re reviewing a book, was it well written, did the text and chapters flow well, and did it hit its target audience? For a movie, what specific scenes, dialogue or plot points worked or didn’t? For a tech gadget, what specific functions work and don’t work? And is the body of the gadget designed well?
Step 4: Now that you’ve given evidence, restate whether or not the artist or creator accomplished his or her intent. The evidence backs up why you think the work or product did or didn’t meet your expectations.
Step 5: End your review by giving your readers a suggestion as to whether or not they would benefit from buying the product or seeing the work. Should they buy and read the book? Should they eat at that restaurant, or avoid it? Should they spend 2 or more hours watching that movie? Or lay down several hundred dollars on that particular gadget?
By following this structure, you will be able to give a thorough and thoughtful review. This is especially true if you don’t like what it is you’re reviewing. Someone still worked hard to create it, and you want to be fair to the creator.
This structure also lets you be fair to your readers, who deserve to know why you feel the way you do about a product or work, and whether they should spend their time or money on it.
I’ve mentioned in this series before that it’s your job as a blog writer to lead your reader through your thought process. Readers won’t follow a blog post if you don’t show them the connections between your ideas. By following the appropriate structure for the type of blog post you’re writing, whether it’s informative, persuasive or a review, you’ll be able to make sure your post is well organized and logical. Then you’ll be able to keep your readers interested in your posts, all the way to the end.
Readers, do you write reviews on your blog? Have you thought about how you structure them? What helps you keep your reader following your thought process? Let us know in the comments!