Are you a blog writer who is thinking about adding video to your plans? If you don’t have any experience with different media, it can be hard to decide how to put text and video to best use. What are some tips to decide what content to put in writing and what to put on video?
In online communication, you have several choices of media to use to convey your message. Two of the biggest ones used are text and video. Which is better? Each medium has its advantages and disadvantages. You have to determine which one is best for your message.
When I was teaching, I used to discuss with my classes which medium they preferred. The room was usually split between print and broadcast. After we discussed the plusses and minuses of each medium, we concluded that one is not inherently better than another. You want to choose the type of media that is best for your message.
To help you decide what to put in text versus video, let’s compare those two media.
With text, you can give details, depth and context. You can explain. The reader is able to take their time to digest what you’ve written. The reader can also pace themselves and jump ahead or back in your story or post. The disadvantage of text is that you can’t show the reader what you’re talking about. You have to hope your explanation is enough to help the reader visualize your topic.
Video’s main advantage is that it is alive and real because it shows people and images. It shows the viewer what’s happening. It is the most accessible and least demanding of all media because it doesn’t require much imagination. It’s good for showing actions, emotions and experiences. However, the disadvantage of video is that it’s not as good for in-depth explanation.
Let’s say your blog is on food and cooking. If you want to do a post about the importance of good nutrition or an analysis of diet myths, choose text so you can explain. If you want to do a post about proper use of knives or how to make chipotle tartar sauce, choose video so you can show your audience.
An important point about online communication is that search engines still look for text. Even if you use video for your topic, you still need a headline and a few sentences of explanatory text so the search engines will find it.
Readers, have you added video to your blogging plans? Let us know in the comments.