To kick off this blog, let me explain what the name is all about, and what it means for you.
First, contemporary means events and changes happening in our modern times. Since this is a communication blog, those changes apply to modern communication media. This mostly means blogs, websites and social media, such as Facebook, Twitter, LinkedIn, Pinterest and others.
Second, a communicator is someone who communicates a message to an audience through the spoken or written word. This has traditionally meant print and broadcast media, and journalists who work for major news outlets. But today, we also communicate through online methods. Many communicators operate alone – the online blogger and entrepreneur.
Putting these two concepts together, we get a contemporary communicator. This person uses online methods, such as a blog, podcast or video, to convey a message. Contemporary communicators also use social media to promote their message and establish themselves as an authority in their niche. Contemporary communicators pay attention to how a message comes across to an intended audience. This means not just that a message is targeted to the demographic you are trying to reach. It also means the writing mechanics of your message.
Maybe you operate alone, or you don’t have much help at your workplace, or you work for a business that is just figuring out this online and social media stuff. If so, it can be hard to know if your message is really coming across to your audience. This is where I can help you, and hopefully, we’ll grow into a blogging community where we can help each other.
Come back twice a week for tips and advice on how you can write and communicate better online. If you have any questions, write to me. Respectful commentary on my posts – of either agreement or disagreement – are welcome and encouraged.